Sales teams today are working harder than ever, but not necessarily smarter. Reps spend countless hours chasing the wrong leads, buried in admin tasks, and struggling to cut through the noise. The result? Missed opportunities, wasted effort, and a productivity gap that costs businesses millions.
This is where AI changes the game. With the right tools, artificial intelligence can strip away low-value work, uncover the right opportunities faster, and provide real-time insights that help salespeople execute with confidence. Instead of guessing what to do next, AI guides sellers toward the highest-impact actions – so they can spend more time building relationships and closing deals.
At Selling Activation, we help organisations harness AI-driven sales tools that unlock productivity, sharpen execution, and ultimately drive revenue growth.

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 64% - Non Selling Time

1. Administration Tasks
2. Service Tasks
3. Traveling
4. Training
5. Internal Company Meetings
6. Research via LinkedIn and CRM
7. Downtime

36% - Selling Time

1. Connecting with Customers
2. Connecting with Prospects​
3. In Person meetings
4. Virtual Meetings
5. Negotiating
6. Engaging 
7. ​Actually Selling

"Just 24% of sales people believe their organisation leverage AI consistantly to improve sales productivity"  

Sales Productivity Study 2024

Martin Sparkes

Sales and Digital Consultant

Martin's passion for tech, learning and helping sales people perform led him to create his own sales consultancy leveraging Miller Heiman Methodolgies.
Martin was previously Managing Director of Miller Heiman Group in APAC where he spent 10 years growing them 5x and improving their regional footprint. 
Contact me at [email protected]

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